GTM Diligence Glossary
The terminology of go-to-market due diligence sits at the intersection of sales operations, private equity deal evaluation, and revenue analytics. Some of these terms are borrowed from finance (quality of revenue), some from sales methodology (deal qualification), and some have emerged from the diligence practice itself (buyer intent signals as an underwriting input). What they share is that they all surface in the conversations PE deal teams have when they are trying to figure out whether a target company's revenue story is real.
These definitions are written from a practitioner perspective — not textbook abstractions, but the way these concepts actually get discussed in diligence meetings, IC memos, and 100-day planning sessions.